Tuesday, July 29, 2014

Alfa Romeo Logo

Ever wonder the meaning of all the symbols on the Alfa Romeo badge?  Well we have answers!
Red cross on white field - symbol from the coat of arms of Milan, the original birth place of Alfa Romeo back in 1910.
The serpent like creature on the right?  It's actually the Visconti family coat of arms, the royal family of Italy.
The human being eaten by the serpent?  It symbolizes rebirth.  "A new man" is emerging from the animals mouth.    

Learn more about Alfa Romeo and it's launch in North America at Bob-Boyd Alfa Romeo FIAT of Columbus.

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